ACPET

Representing quality private education
providers in Australia

Marketing analytics - How to measure some of the key sales and marketing metrics for conversion and awareness building
National - Introduction Series
Wed 14 Aug 2019, 10:00am to 11:00am EST

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TypeInformation Session
LevelIntroduction Series
Stream
  • Business Development
  • Business Management & Administration
  • Student Engagement & Support
Duration1 Hour
LocationOnline and at your desk, National
Peer+ points0
Cost inc. GST (Members)$60
Cost inc. GST (Non-members)$88
Who should attend?
  • New VET Staff
  • Administration Staff
  • Managers
  • Business Development Managers
  • CEOs
  • Business Development Staff

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At this introductory webinar you will learn the fundamentals of measuring the marketing analytics for your online marketing activities including Google and Social Media analytics based on your sales and marketing goals for social media.

Learning Outcomes
  • Review and decide relevant goals for sales and marketing as they relate to social media
  • Access basics analytics for website and social media (major platforms)
  • Understand some of the key metrics depending on your sales and marketing goals.
Facilitated by: Karen Hollenbach

Karen Hollenbach is the Founding Director of Think Bespoke, a boutique Melbourne educational consultancy that helps individuals and organisations improve their online presence. Karen is also one of Australia’s leading independent Linkedin specialists and works with many organisations in the education, recruitment, finance, sports and construction industries across Australia.


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