ACPET

Representing quality private education
providers in Australia

Using social media to promote and build your RTO
National - Introduction Series
Fri 26 Jul 2019, 10:00am to 11:00am EST

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TypeInformation Session
LevelIntroduction Series
Stream
  • Business Development
  • Business Management & Administration
  • Student Engagement & Support
Duration1 Hour
LocationOnline and at your desk, National
Peer+ points0
Cost inc. GST (Members)$60
Cost inc. GST (Non-members)$88
Who should attend?
  • New VET Staff
  • Administration Staff
  • Managers
  • Business Development Managers
  • CEOs
  • Business Development Staff

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At this introductory webinar you will learn the fundamentals of using social media to promote and build your RTO. We’ll review recent statistics on the usage of the major social media platforms and consider how each platform can be used to promote and build your RTO. We will also briefly consider the role of your website and EDM (email direct mail) strategy to assist your overall social media marketing plan and focus.

Learning Outcomes
  • Review and decide relevant goals for social media
  • Review relevant social media usage statistics for major social media platforms
  • Understand some of the key features available via some of the major social media platforms to promote and build your RTO.
  • Consider the role of your social media marketing to support your website conversion goals and EDM plan.
Facilitated by: Karen Hollenbach

Karen Hollenbach is the Founding Director of Think Bespoke, a boutique Melbourne educational consultancy that helps individuals and organisations improve their online presence. Karen is also one of Australia’s leading independent Linkedin specialists and works with many organisations in the education, recruitment, finance, sports and construction industries across Australia.


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