ACPET

Representing quality private education
providers in Australia

Building an influential brand/How to differentiate your organisation in a crowded market
National - Introduction Series
Fri 15 Mar 2019, 10:00am to 11:00am AEDT

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TypeInformation Session
LevelIntroduction Series
Stream
  • Business Development
  • Business Management & Administration
  • Student Engagement & Support
Duration1 Hour
LocationOnline and at your desk, National
Peer+ points0
Cost inc. GST (Members)$60
Cost inc. GST (Non-members)$88
Who should attend?
  • New VET Staff
  • Administration Staff
  • Managers
  • Business Development Managers
  • CEOs
  • Business Development Staff

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At this introductory webinar you will learn the fundamentals of building your brand online and how to differentiate your organisation in a crowded market. It starts with knowing your ideal clients and having a deep understanding of their needs and how your organisation helps them solve their problems and achieve the results they are after. Participants will also receive a complimentary Content Marketing Strategy checklist to help them get started straight after the webinar!

Learning Outcomes
  • Develop an ideal client template as a key tool to help you stand out from the crowd for potential students
  • Know where to go to do basic online market research to establish where your ideal clients hang out online
  • Understand the critical steps in developing a content marketing strategy to build an influential brand and differentiate your organisation in a crowded market.
Facilitated by: Karen Hollenbach

Karen Hollenbach is the Founding Director of Think Bespoke, a boutique Melbourne educational consultancy that helps individuals and organisations improve their online presence. Karen is also one of Australia’s leading independent Linkedin specialists and works with many organisations in the education, recruitment, finance, sports and construction industries across Australia.


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