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How to Develop an Ideal Client Profile to Improve your RTO’s Social Media Marketing Efforts
National - Introduction Series
Tue 11 Sep 2018, 2:00pm to 3:00pm EST

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TypeInformation Session
LevelIntroduction Series
Stream
  • Business Development
  • Business Management & Administration
Duration1 Hour
LocationOnline and at your desk, National
Peer+ points0
Cost inc. GST (Members)$60
Cost inc. GST (Non-members)$88
Who should attend?
  • New VET Staff
  • Teachers
  • Managers
  • Business Development Managers
  • New Higher Education Staff
  • CEOs
  • Campus Director
  • Academic Director
  • Business Development Staff
  • Academic Staff

Register now »

In this interactive webinar, Karen will explore how to develop an ideal client profile to improve your social media marketing activity focus. This is an essential first step in helping you determine what sort of content you should be sharing that will add value and help the people you are trying to influence. This exercise will also help inform how you and your team should be updating your LinkedIn Profiles.

Learning Outcomes
  • Develop an ideal client template for your organisation
  • Understand the importance of an ideal client profile to inform the social media platforms your business spends time on
  • Understand the importance of knowing how your client’s or customer’s make decisions and use the web.
  • Understand the importance of knowing how your client’s or customer’s challenges, goals / aspirations and most pressing needs to help inform the content you share online (via social media and LinkedIn)
Facilitated by: Karen Hollenbach

A passionate advocate for individuals wishing to live the life they imagined, Karen Hollenbach is the Founding Director of boutique consultancy, Think Bespoke.

With a warm, friendly and down to earth approach, Karen provides a fresh perspective on how to use your online assets to achieve your professional and commercial goals.


In a digital world where there is so much noise, Karen suggests we can embrace principals such as building relationships, treating people with respect and manners as an effective way to attract, acquire and engage your ideal clients and community online.


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