ACPET

Representing quality private education
providers in Australia

How to Develop a Content Marketing Strategy for your business
National - Introduction Series
Tue 24 Jul 2018, 9:30am to 10:30am EST

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TypeInformation Session
LevelIntroduction Series
Stream
  • Business Development
  • Business Management & Administration
Duration1 Hour
LocationOnline and at your desk, National
Peer+ points0
Cost inc. GST (Members)$60
Cost inc. GST (Non-members)$88
Who should attend?
  • New VET Staff
  • Administration Staff
  • Managers
  • Business Development Managers
  • New Higher Education Staff
  • CEOs
  • Campus Director
  • Business Development Staff
  • Academic Staff

Register now »

At this webinar you will learn the importance of developing a content marketing strategy to maximise your results from creating and posting content via your website, social media or email marketing campaigns.

Learn the key success factors required for an RTO to maximise their online efforts with our best practice approach to reaching more people online and continuing face to face conversations with students on their favourite social media platforms.

This webinar will explore a variety of different content types including your website blogs, video content, podcasts, white papers, online groups, in real life and online events and email marketing.

Learning Outcomes
  • Understand the importance of developing a content marketing strategy to maximise your online
  • Re-evaluate the best types of content to create and post via your website, social media or email marketing campaigns.
Facilitated by: Karen Hollenbach

A passionate advocate for individuals wishing to live the life they imagined, Karen Hollenbach is the Founding Director of boutique consultancy, Think Bespoke.


With a warm, friendly and down to earth approach, Karen provides a fresh perspective on how to use your online assets to achieve your professional and commercial goals.


In a digital world where there is so much noise, Karen suggests we can embrace principals such as building relationships, treating people with respect and manners as an effective way to attract, acquire and engage your ideal clients and community online.


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