Representing quality private education
providers in Australia

Social media tools for training: Facebook and Google+
National - Essential Series
Wed 12 Feb 2014, 2:00pm to 3:30pm AEDT

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TypeInformation Session
LevelEssential Series
  • Teaching & Learning
Duration1.5 Hours
LocationAt your desk, Webinar, National
Peer+ points5
Cost inc. GST (Members)$99
Cost inc. GST (Non-members)$129
Who should attend?
  • Teachers
  • Managers
  • Business Development Managers
  • Business Development Staff

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Facebook is a social network for connecting people with those around them – friends, family, co-workers, or simply others with similar interests. Facebook is a tool for connecting people with those around them. And, as with any social media tool, business has an opportunity to use Facebook to expand their online footprint and directly engage with customers and prospects.

A recent entry into the social network scene, Google+ supports users to share stories with their Interest group Circles, get involved in discussions, post photos, and participate in video conference calls (called Hangouts) with up to 10 people. Google+ makes it easy to segregate who you follow into specific circles that reflect your interests – personal, business, industry thought leaders, hobbies or research etc.

In this session, we’ll explore how Facebook and Google+ can be harnessed in the teaching and learning environment.

Learning Outcomes

By the end of this workshop, participants will have the knowledge and skills to:

  • set up a Facebook account and a Google+ page
  • understand the different uses of Groups (closed) and Pages (open) for training and marketing
  • connect and engage learners and potential learners
  • create  a community around your business by integrating with your marketing content
  • promote other content you create, including webinars, blog articles, or other resources 
  • measure and analyse your Facebook’s presence performance
  • create posts (photos, videos, links, your businesses existing social media content)
  • help users to share your posts with your learners, and
  • support learners to participate in activities through Google+.
Facilitated by: Michael Gwyther

Michael commenced working in elearning with ESL learners in the mid 90's before mentoring community education teachers in elearning content and facilitation strategies. Now part of elearning and multimedia consulting company, yum studio, he overseas a range of coaching, mentoring and training programs to assist practitioners to introduce and sustain learner centred approaches to elearning. Michael is also an e-learning developer working with corporate, tertiary, TAFEs and private RTOs. Michael is the mentor for this year’s ACPET VIC Govt E-Learning Program. He is also the current president of ElNet.


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