Representing quality private education
providers in Australia

Where are you?

Monday, March 24 2014

No this week’s column is not a tourism advert for Australia (and no swearing either – for those who recall the infamous Lara Bingle advert).

Rather I’m asking whether you’re in the ACPET Catalogue – or not. And if not – why not?

In February to mid-March alone, the Catalogue has had:

  • close to 1,500 page views, of which 59% are new visitors
  • most are viewing it from their desktop and 26% are using an iPhone or iPad
  • the top 5 traffic demographics are:
  1. Australia
  2. India
  3. Singapore
  4. USA, and
  5. UK

Interestingly, the top referring sites are not only through ACPET and SkillsOne (who have developed the Catalogue for ACPET members), but through Austrade, Study Queensland and the NSW Career Advisers Services.

It’s a free service to ACPET members (for a level one placement, levels two and three have a modest annual charge for additional content).
The Catalogue was launched late last year and some of you have clearly seen the benefits, others haven’t yet. But if your business model is focussed on attracting individual learners (school leavers or mature age learners) to your courses then you’d be mad not to be in the Catalogue.

Check it out – it’s on the front page of the ACPET website – or go directly to:

To be involved - contact Skills One.

ACPET will be using the Catalogue to showcase our members at upcoming careers expos, at international education agents meetings (for example, the upcoming ANZA workshop and ICEF conferences later in the year in China and Berlin), as well as on the delegations I’ll shortly be leading to China, Indonesia and India.

For members in New South Wales and Queensland you also have the option to have your specific courses featured in the ACPET Study Guides.

The hard-copy and electronic study guide was launched last year at the request of our Queensland members and is on its way back, bigger and better this year. In 2014, at the request of NSW members, we’ll also be launching a NSW Study Guide. 

Copies of the Study Guides will be distributed by ACPET directly to all secondary schools in Queensland and New South Wales, as well as to relevant state careers advisory networks.

If you operate in Queensland or New South Wales and haven’t confirmed your entry in the Guides, contact me and I’ll make sure our NSW and Qld teams follow-up (the Study Guides are almost closed but if you’re quick they’ll do their best to squeeze you in).

And if you’re in another State and would like to know more about the Study Guide – last year’s Queensland version is available on our website – let me know if you’d like us to set one up in your State next year.

International education

For our CRICOS members who continue to bear the brunt of the current student visa arrangements, I know the impact that the current arrangements are having on so many good businesses. ACPET has been working with the other international education peak bodies on stronger and fairer visa arrangements for consideration by the government. The ACPET Board will consider the proposed changes at their meeting in Canberra this week. I would like to thank those members who have provided us with feedback and will have more information to members in the near future. Details on the current changes being made by the Department of Immigration are outlined in the International Engagement section of today's newsletter.

South Australia

ACPET congratulates the ALP under Jay Weatherill on being returned to government in South Australia. While Skills for All has delivered many positives for South Australia, its implementation has not been straightforward for private providers. I was pleased to read of the Premier's commitment to support small businesses in South Australia in his victory speech. ACPET looks forward to seeing that the specific needs of small RTOs are included in the Premier's commitments.

Claire Field
Chief Executive Officer


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