urinal advertising – it’s all in the delivery
National Monday Update Issue:
ACPET EO Michael Hall couldn’t help but have a chuckle when standing at the urinal after consuming a few of his favourite ales; he is confronted with an advertisement for apprentice training on the bathroom wall.
This sort of advertising is indeed catching and unique, although he had some concerns about the specific wording of this advertisement, including the quote “give them all the tools they need” and the name of the institution with the catch phrase “industry’s right hand”.
The name of the institute has been deliberately left out of this article to save Michael from possible litigation, but he was relieved (if you pardon the pun) that it wasn’t an ACPET member.