brisbane reaches out to the world through the ‘eyes’ of international students
National Monday Update Issue:
Brisbane Marketing through its Study Brisbane program featured three of the 21 Brisbane Student Ambassadors in the promotional film, representing India, Germany and Hong Kong.
Brisbane Marketing CEO, John Aitken said having our international students such as Sukhmanjot Mann from India, Emmanuel Chan from Hong Kong, and Anja Thomas from Germany who had traveled to Brisbane to study was a great way to tell the city’s true story.
“In their roles as Brisbane Student Ambassadors, these three students have been advocating Brisbane through their own personal experiences in media interviews, reporting on their experiences in Brisbane to their home countries, and helping to create an online global awareness about Brisbane as Australia’s study destination of choice,” Mr Aitken said.
“We have been so impressed with their creativity and motivation to promote Brisbane to their family and friends that we asked them to work with us to produce A Student’s Day in Brisbane promotional film.
“By encouraging as many international students as possible to view the film, Brisbane Marketing aims to entice more students to pack their bags and come to Brisbane and experience Australia’s new world city as their city of choice for education.”
The promotional film further aims to capture the essence of Brisbane and show potential students the city’s friendly, welcoming and multicultural qualities with world-class education facilities.
Mr Aitken added that international students will see how Brisbane’s world-class education offer mixes well with some of Brisbane’s natural beauty locations and unique city experiences.
“Some of Brisbane’s iconic landmarks are on show to the world in this promotional film, such as South Bank, Moreton Bay & Islands, Brisbane Powerhouse, the Brisbane River and our CityCats, Kangaroo Point Cliffs, Queensland Art Gallery, Gallery of Modern Art and the CBD,” Mr Aitken said.
“By seeing Brisbane’s envious lifestyle and the diverse education opportunities, international students can get a sense of life in the city before they arrive, regardless of language, nationality or religion.”
Brisbane talent was used to produce the promotional film, including Jason Hargreaves, the cinematography director; Tara Simmons, singer and song writer of the digital soundtrack; and Stephen Kanaris, Brisbane Marketing’s in-house Creative Director.
Brisbane Marketing will promote the film in target international markets through the Study Brisbane website www.studybrisbane.com, YouTube, offshore allies, the Brand Brisbane toolkit and selected Study Brisbane member institution websites.
View promotional film: