Brisbane

Bums on Seats – RTO Business Planning for Growth and Sustainability

WHAT IT IS ALL ABOUT:

Forget about vision and mission statements this is a practical business planning workshop which recognises that without a customer you don’t have a business. Combining a strong market focus with astute workforce development programs this workshop puts the emphasis squarely on what your organisation needs to do to deliver you more customers, create more loyal customers, or focus on improving relations with your existing customers.

No amount of financial planning or corporate planning will help your business if you don’t have enough customers to pay the bills. During the workshop we will ask you to consider what you want your organisation to look like in three or five year’s time and then consider the environment in which you will be operating. What are the barriers that are likely to get in the way of achieving what you want, and what changes or improvements will you need to make to your operating procedures, your people and your marketing endeavours to overcome those barriers to realise your goals.

Facilitator:  Allan Bonsall has more than 35 years experience in running small and medium sized enterprises with outstanding results. CEO of two of Brisbane’s most successful advertising agencies through the 80’s and 90’s Allan achieved growth of between 35 and 50% per annum. Along the way he became one of Queensland’s most respected marketing and brand strategists and can be regularly heard on ABC’s radio program the Hidden Persuaders with Steve Austin. For the past decade Allan has focused on strategic and brand planning working primarily with small and medium sized enterprise.

WHO SHOULD ATTEND: Company principals and senior management responsible for adding dollars to the bottom line

WHAT YOU WILL TAKE HOME:

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• A set of simple diagnostic tools to analyse your business, where it is today, where it should be three years from now.
• A range of simple techniques to gain an insight into your customer’s needs
• A set of course notes including power point slides

To download a registration form please click here.

Location: ACPET Training Room - Brisbane
Contact: Stephanie Richardson Phone: 07 3210 1628 stephanie [dot] richardson [at] acpet [dot] edu [dot] au